Agency : starting a creative firm in the age of digital marketing
(Book)

Includes bibliographical references (pages 327-333) and index.

As large agencies have struggled to adapt to the digital age, they have come to rely on these freelancers and specialists. Increased marketing fragmentation and brand's need for specialists means that the time has never been better for a freelancers or niche service providers to build their own small firms. All they're missing is the guidance they need to find their footing. Webb provides a comprehensive guidebook with the knowledge, strategies, and understanding they'll need to make the exciting transition into a modern creative services firm.