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Agency: starting a creative firm in the age of digital marketing
Agency: starting a creative firm in the age of digital marketing
Author
Webb, Rick
Publisher
Palgrave Macmillan
Publication Date
2015.
Language
English
Book
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ISBN
9781137279866
Subjects
Subjects
Advertising agencies
Advertising agencies -- Management
Entrepreneurship
Internet marketing
Management
Marketing
Marketing -- Management
New business enterprises
New business enterprises -- Management
Small business
Small business -- Management
Table of Contents
From the Book
Why am I doing this?
The vision
The value proposition of culture
Culture and vision
Communication
What is good?
Ideas
Process
Working for other agencies
Pro bono work
The basics
The emotional
The pitch
The rational
On partners and partnership
The team
Employee retention
Employee departures
Bootstrapping
I want to get rich
On growth
Banks and funding
Starting up
How much to charge?
SOWs, MSAs, and in-pros
Tracking time
Billing, collections & cash flow
Working with vendors
Employee expenses
Expanding beyond your core
How much is my company worth?
Creating a product in your service firm
Working for startups
Case studies of startups within an agency
Getting acquired
The fear.
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