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Scott Adams -- a trained hypnotist and a lifelong student of persuasion -- was one of the earliest public figures to predict Trump's win, doing so a week after Nate Silver put Trump's odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation. Trump triggered massive cognitive dissonance and confirmation bias...
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English
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In Reframe Your Brain, Scott Adams, the contrarian genius behind Dilbert and author of the most influential personal success book of all time--How to Fail at Almost Everything and Still Win Big--gives you the complete operating system for lasting happiness. Are you familiar with this old saying? "All publicity is good publicity." That's a classic reframe. The quote shifts your thinking from the shame of whatever you did wrong to your probable benefit....
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